Clik here to view.
Owning a Different Type of Conversation
By ADMA Last week our blog discussed customer centricity in a piece How Ready are you to Shift to a Customer-Centric Business?. It discussed that if you’re going become a customer centric marketer, you...
View ArticleClik here to view.
Coke Interview: Unleashing the Power of Consumer Consumption
By Catherine Fee, ADMA As part of the ADMA Expert Group Interview Series, we recently sat down with the Head of Communications for Coca Cola, Leo Roberts on the success of what is arguably their most...
View ArticleClik here to view.
The Written Word According to Jon
By Catherine Fee, ADMA What if your brand was a car, a suburb, a pet, a smell? Could you describe it? That was the question by ADMA copywriting tutor Jon Maxim, which made the audience really question...
View ArticleClik here to view.
New Social Media Statistics for Marketers
By Catherine Fee, ADMA – Discussing Cara Pring’s article from The Social Skinny I recently read an article by Social Media Guru Cara Pring on 99 New Social Media Stats for 2012. There were some...
View ArticleClik here to view.
Domain Name Game Changer for Marketers
By ADMA Last week, the Internet Corporation for Assigned Names and Numbers (ICANN) – who has the responsibility for maintaining the Internet’s domain name system – revealed that it has received nearly...
View ArticleClik here to view.
The Future of Data is in the Hands of the Consumer
By ADMA The days of “spray and pray” advertising are officially over. The idea of mass, untargeted, irrelevant marketing and advertising was always an unsustainable proposition from both a business and...
View ArticleClik here to view.
Why Your Marketing Plan Fails
By Catherine Fee, ADMA Marketers have always faced one major challenge; that is, how to implement a customer engagement plan that retains customers and converts them into a sale. But many wonder what...
View ArticleClik here to view.
That all Important ‘Like’
By ADMA Social media channels, particularly Facebook, offer unrivalled opportunities to reach customers with branded content in the form of paid, earned media impressions. According to Facebook, there...
View Article
